Choose the right email tool. Fix the delivery problems you already have.
No generic explainers. Each guide answers one specific buying or troubleshooting question, with the exact checks and records you need.
Choosing a platform
Email marketing software for small business
For a small business, the right email marketing software is the one whose pricing matches how you actually send, and that lets you keep control of the sending i…
Read the guideCheap email marketing software without cutting deliverability
Cheap email marketing software is only cheap if the price holds at your real sending volume. The biggest hidden costs are contact-based tiers that jump as your …
Read the guideHow to choose a bulk email service
A bulk email service is judged on three things: whether it sends from a properly authenticated domain, whether it sends at a rate your reputation can absorb, an…
Read the guideNewsletter software: what actually matters
Newsletter software should make a readable email easy to produce, keep your subscriber list portable, and deliver reliably on a schedule. Everything else is sec…
Read the guideEmail campaign software: from draft to delivered
Good email campaign software covers the whole lifecycle — draft, pre-send checks, controlled sending, live monitoring, and a truthful post-campaign review. Most…
Read the guideEmail marketing platform: a practical buyer's checklist
Evaluate an email marketing platform on five axes: deliverability control, data ownership, pricing model, reporting honesty, and how quickly a real person answe…
Read the guideEmail marketing automation without the overhead
Automate the sequences that run identically every time — welcome, receipt, re-engagement — and keep judgement-based campaigns manual. Most teams buy a large aut…
Read the guideFixing spam and deliverability
Why are my emails going to spam?
Emails land in spam for five reasons, and they should be checked in this order: the sending domain is not authenticated, the list contains invalid or unengaged …
Read the guideHow to fix emails going to spam
Fix spam placement in a fixed sequence: repair DNS authentication, clean the list, throttle your sending rate, repair the message itself, then rebuild reputatio…
Read the guideHow to improve email deliverability
Deliverability improves when four things are true: your domain is authenticated, your list is clean, your volume is steady, and your recipients want your mail. …
Read the guideHow to authenticate your email domain
Authenticating an email domain means publishing three DNS records — SPF, DKIM, and DMARC — and making sure the domain in your From address aligns with at least …
Read the guideHow to set up SPF
To set up SPF, publish a single TXT record at your domain root listing the servers allowed to send for it, ending in -all or ~all. A domain must have exactly on…
Read the guideHow to set up DKIM
To set up DKIM, enable DKIM signing at your sending provider, then publish the public key it gives you as a TXT record at selector._domainkey.yourdomain.com. Yo…
Read the guideHow to set up DMARC
To set up DMARC, publish a TXT record at _dmarc.yourdomain.com starting with p=none and a reporting address. Read the reports for a few weeks, fix every legitim…
Read the guideBulkMailer compared
BulkMailer vs Mailchimp
Where Mailchimp is the better choice, and where BulkMailer is.
CompareBulkMailer vs Brevo
Where Brevo is the better choice, and where BulkMailer is.
CompareBulkMailer vs SendGrid
Where SendGrid is the better choice, and where BulkMailer is.
CompareBulkMailer vs MailerLite
Where MailerLite is the better choice, and where BulkMailer is.
CompareBulkMailer vs Constant Contact
Where Constant Contact is the better choice, and where BulkMailer is.
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