In short
- Prioritise a fast editor and clean HTML output.
- Insist on list export — your subscribers are the asset.
- Plain-text alternatives improve rendering and reduce risk.
- Check the unsubscribe flow works in one click.
The editor is the product
You will use the editor every issue. If it fights you, the newsletter dies. Look for a simple rich-text flow, an HTML source view for when you need it, and a preview that shows desktop and mobile layouts side by side.
Keep the list portable
- Full CSV export of subscribers, any time, on any plan.
- Clear unsubscribe records that travel with the export.
- No lock-in on your sending domain or SMTP credentials.
Deliver like a publisher
Newsletters reward consistency: same sending domain, similar volume, similar cadence. That steady pattern is itself a deliverability advantage. Pair it with authenticated DNS records and a working one-click unsubscribe, and your issues arrive predictably.
Starting on BulkMailer
Free covers 500 stored contacts and 1,000 emails a month, one SMTP server, and the NVIDIA AI newsletter template generator. When your list grows past the free contact limit, paid plans start at $9.99/month in USDT for 500,000 emails a month.
Checklist
- Draft an issue in the editor before you commit.
- Check both desktop and mobile previews.
- Confirm the plain-text version reads properly.
- Test the unsubscribe link end to end.
- Export your list once to confirm you can.
Run these checks now
Questions people ask
How often should I send a newsletter?
Whatever cadence you can sustain indefinitely. A predictable monthly issue outperforms an ambitious weekly one that stops after five weeks.
Do I need a double opt-in?
It reduces invalid and hostile signups and improves list quality. It is also required or strongly expected under several regional rules — check the rules for your audience.
Can I use my own domain?
Yes. Sending from your own authenticated domain is the recommended setup.